SEO Communication Resources -
BrightonSEO 2021
A communication matrix to help you with your SEO communication strategy. Fill it in to make it your own!
A communication matrix to help you with your SEO communication strategy. Fill it in to make it your own!
Table of Contents
SEO resources for developers & web development
Checklists & guides
- MOZ SEO/Developer checklist– great basic checklist for web developers
- Google’s Developer Guide – comprehensive guidance from Google
Core web vitals
- https://web.dev/vitals/– great article from a Google engineer
- Core Web Vitals report
Speed
- GTMetrix tool for checking site speed– includes recommendations (note: if in Europe, you might need to play around with the test server location a bit)
- Google PageSpeed Insights– test and make improvements
Indexing & crawling
Tech specs & scoping
- Great article on tech specs– helpful advice on writing a good one!
- https://pmbasics101.com/project-scope/– good primer on defining scope
Image editing
HTTP Status codes
- 200 OK/Success
- 301 Permanent redirect
- 302 Temporary redirect
- 404 Not found
- 410 Gone (permanently removed)
- 500 Server error
- 503 Unavailable (retry later)
Social media
- Twitter Cards Validator
- Facebook Debug Tool– great for those pesky OpenGraph problems
SEO resources for content teams
Content production & strategy guides
- https://blog.alexa.com/how-seo-strategists-and-content-creators-should-work-together/
- https://www.semrush.com/blog/driving-performance-together-6-tips-for-seo-and-content-team-collaboration/
- https://searchengineland.com/aligning-content-and-seo-for-search-success-315304
- https://blog.searchmetrics.com/us/voices-of-search-podcast-seo-tips-for-relationship-building-with-your-content-teams/
- https://www.searchenginejournal.com/evangelizing-seo-content-team/301583
Keyword research and content production tools
SEO communication skills
SEO communication guides
- https://3qdigital.com/blog/7-critical-communication-skills-that-get-seo-recommendations-implemented-and-retain-clients-long-term/
- https://www.searchenginejournal.com/better-communicate-seo-work/240677/
- https://pathfinderseo.com/guide/communication-tips-seo-clients/
- https://www.seoclarity.net/blog/9-ways-an-seo-brings-value-to-every-team-in-their-organization
- https://www.botify.com/blog/seo-team-structure – great guide on organisational structure
- https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ – good reminder about SMART targets
Caveats - example sentences
- This can be only be achieved if we do X and X by X. Otherwise, we risk losing momentum (timeline).
- Within this timeframe, only X will be feasible
- We don’t have resources for scenario A right now, but I actually think we can go with B and build on that
- We can shoot for X, but it’s likely that X and X will impact our ability see results from X
- I need the X team to confirm that X will be implemented by X before I can commit to any performance estimates
- The SEO work will only be effective if we also combine it with X
- We’re likely to see a X% drop in performance if we go ahead with/without
Reframing - examples
We have to push back the launch by 2 months
If we launch now, we are risking a 60% downturn in traffic
Multiple subdomains are bad for SEO
We should try to maximise our subdomains and clarify where they fit in the user journey
This product page is thin on content
I have some ideas on how we can increase traffic and conversions on this page, want to see?
This is something that you don’t currently do with your content
I would love to contribute to a documented content strategy,
I have some useful seasonal/new/user-focused etc. keyword research
We are targeting the wrong sort of keyword vocabulary and getting the wrong sort of traffic
I spotted a few new keyword opportunities, I think we should try to go after X and X
Get in touch to find out more
We’re always happy to answer any questions and bat ideas back and forth!
